Loft Pilates: a booking platform stable enough to franchise on
Simone is taking Loft Pilates into a franchise — and needed a booking platform that could scale without the outages, buried reports and jargon she'd put up with before.
Simone, owner of Loft Pilates, is taking her studio somewhere most operators never go: into a franchise. That raised the bar for her software — the platform had to be sophisticated enough to support multi-site expansion, but simple enough that she could actually understand and run it herself.
She'd earned the right to be sceptical. Across her time owning the studio she'd used four different booking platforms, and each was "a bit of a rabbit's warren" — reports buried where she couldn't find them, navigation that fought her, and the recurring pain of re-learning yet another system. Several also suffered the thing a bookings business can least afford: constant system outages.
XODA was different from the first conversation. Speaking with co-founder John-Paul — a fitness expert and XPT, not just a software vendor — she found someone who translated the tech jargon into language she understood. That fitness-first background is baked into the product: solid foundations, no outages, and a platform that clearly makes sense for anyone in the fitness industry. And when it came to learning the system, everyone on the XODA team explained things so well that switching — normally the annoying part — became genuinely enjoyable.
“I've used four booking platforms and it was always a rabbit's warren. From day one with XODA it was different — John-Paul isn't just a fitness expert, he translated all the tech jargon into language I actually understood.”
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